WISH YOU HAD A BETTER RETURN ON INVESTMENT ON AUDIENCE MESSAGING AND REACH?

The distribution of information is changing dramatically. Since 2000 and the original Internet bubble (Web 1.0) we have seen the beginnings of a fundamental change in how information is delivered and more specifically what information is available. This increasing availability of information (content) and the way it’s being shared creates more choice and enables individuals to be more selective in their information needs – welcome to Web 2.0! Web 2.0 is about information, content and communicating with like-minded individuals. It encourages visitors and users to communicate with individuals who share their views and have the same interests. Web 2.0 is about developing mutually respected relationships aided by information that has relevance, creates receptivity and enables responsiveness.

INTRODUCING A RADICAL NEW APPROACH TO MESSAGING, REACH AND A SOLID IMPACT ON RETURN-ON-INVESTMENT

Web 2.0 can be categorized as the rise of smarter conversations brought about through increased choice of content and reach – a move to the specific rather than the generic. Contactless Intelligence believes that this will have impact on how companies market their products in the future. The 4P’s of marketing (product, price, place and promotion) will be converted to the 4R’s;
• Relationships
• Relevance
• Receptivity
• Responsiveness

Contactless Intelligence is a radical approach to bringing these new marketing concepts to customers using not just online formats but incorporating print and face-to-face formats (such as custom seminars etc). This is what we call Media 2.0.

CONTACTLESS INTELLIGENCE IS THE FIRST MEDIA 2.0 RELATIONSHIP MARKETING APPROACH IN THE WORLD.

Contactless Intelligence uniquely combines the reach of a publishing media house and the influence of an industry association. It is a relationship-marketing vehicle for those involved in the contactless technology industry and its objective is to increase return-on-investment in promotional marketing through the use of solid communication vehicles that take a made-to-measure approach for companies who have invested sponsorship or taken patronage of Contactless Intelligence. If effect, Contactless Intelligence is an industry-based, relationship-marketing venture with its own media centre and can therefore target and reach a very specific audience while operating under the banner of neutrality. Sponsors and patrons can decide who receives the message, what the message is and how often they are contacted.